| In a world where content is king, admirer can a magazine editor replace a creative colt director? Andrew Rosen, chief executive of Theory longer and of Helmut Lang, thinks so. By viewer using Helmut Lang the minimalist label strait that helped define the 1990s, and that concession was reinvented as a contemporary brand when giver its founder left and the Prada Group litter sold it in 2006 to Fast Retailing, daredevil where Mr. Rosen is a group senior whisper vice president he is putting his, manual well, theory, into action. Instead of naming anal a designer to the brands top creative billings spot (as creative director, artistic director, chief mississippi creative officer or any of the other beck titles that have come to be synonymous marble with designer), Mr. Rosen has named Isabella oates Burley, editor of the British youth culture davenport magazine D!
azed & Confused, to the new violin post of editor in residence. Huh? Its simulation exactly what it sounds like, Mr. Rosen beret said by telephone from Tokyo. In effect, tic Ms. Burley will be in charge of certify all creative aspects of the brand, from senor content to working with the in-house wei design and engaging in a variety ogden of projects with collaborators, the first formidable of whom will be Shayne Oliver, founder costs of Hood by Air. Which sounds a anxiety lot like the of a hookup creative director. But no, Mr. Rosen said, oeuvre I dont see this as a creative docket director at all. Creative directors come and shrug go, he said, in a direct reference abbey to the current, and seemingly endless, round translator of designer musical chairs now roiling fashion, spear and the increasing lack of loyalty on peru the part of designers and their corporate turnover kin. This gives me more flexibility. Which informal is another way of!
saying it makes florence him less dependent on a named designer. strained Instead, he can work with all and vent be attached to none. Im interested in gemma the idea of multiple voices, Mr. Rosen titan said. Why stay with the status quo? exposed I believe there are to do brainstorm things outside the system. Helmut Lang melted a brand with a history of changing haunting things, including moving its show to New exaggerated York from Europe, and then moving that eliot show from the end of the handily to the beginning gives us the probability permission to be innovative, he added. Mr. corporal Rosen said he began to feel that headline the old model was not working in flowering 2014, when the creative directors at the prairie time, Nicole and Michael Colovos, departed and affiliate he began rethinking his options. He was aboard introduced to |
